Simply Dinner

The Simply Dinner meal kit brand had grown tired and significantly outdated, necessitating a much-needed refresh. Collaborating closely with the merchandise team at Foodstuffs North Island and the esteemed celebrity chef Annabel Langbein, we embarked on a transformative journey to inject new vitality into the brand's offering, successfully repositioning it among the diverse grab-and-go meal solutions available in various supermarkets.